Pride Code
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Interactive Poster Adverts / 2025
The “PRIDE CODE” is an idea to create a gateway to the digital experience by adding a special design to the petition form. The petition form is a barcode that can be read by Spotify. By reading it, users can access audio content featuring LGBTQAI+ artists and influencers talking about same-sex marriage.It is truly a fitting idea for this category, which innovated by adding design to something that had no innovation: the petition.
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