The Ordinary by The Ordinary

The Ordinary by The Ordinary, represents the brand’s latest step towards changing the perception of the beauty industry by offering a voice of transparency alongside well-known, high-quality formulations at a sensible price. In a category obsessed with faces, The Ordinary by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims. The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted out of home executions.