Dead Poets
Award: Graphite Pencil
Graphite Pencil / New Brand Identity / Enterprise <10 / 2025
Dead Poets is a neighborhood dive bar, café, barbershop, and event space. The core theme of the space is to pay tribute to deceased artists — musicians, painters, writers, actors, film directors, and many others.
Rather than using conventional branding, we embraced serious spiritualism and summoned spirits from beyond. Using a “haunted hand,” we wrote “Dead Poets” repeatedly, creating a logo that’s always in flux — written by ghosts.
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