Out-of-Home Matches

What do you do when women’s football is invisible in Brazil? You turn it into entertainment that can’t be ignored. Heineken took over 3,500 billboards in 13 cities and turned them into massive live screens broadcasting the UWCL — literally bringing the game to the streets. These weren’t just screens; they guided people to bars nearby where they could grab a Heineken and watch together. It wasn’t just about football; it was about showing the world that women’s football deserves a crowd. The result? Over 25 million people tuned in and bars were packed like it was the Men’s Champions League.