Without Consent: A Message from Ella
Without Consent: A Message from Ella
Using the latest AI technology on a single photograph, Deutsche Telekom created a virtually aged version of a 9-year-old girl—Ella—and made her an advocate for online child privacy. In a film, she confronts parents with the consequences of sharing kids' data online, pleading with everyone to #ShareWithCare. Ella’s message sparked a behavioral change proved by a survey in which 2 out of 3 parents stated a change of opinion on the topic “sharenting” and 55% of parents, said they would conceal their kids’ identity in future. Even police agencies adopted Ella’s message as an educational tool.
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Advertising Agency
- adam&eveBerlin
- DDB Germany
- Design Agency
- adam&eveBerlin
- DDB Germany
- Production Company
- Client
- Orange Blue Supervision
