Change The Ending

Dementia steals a happily ever after every 3 minutes. With research, a cure can be found, and we can change this. We utilised the fairytale trope of happily ever after, opening with a prince and princess riding into the sunset, but flipped it on its head depicting the demise of our prince as he’s struck with different symptoms of dementia. The film ends with a rug pull, cutting to a real couple, reminding us that this isn’t a fairy tale; it’s the experience of millions of people in the UK today and a reminder of why Alzheimer’s Research UK is working hard for a cure.