A Piece of Me

33% of teens engage in sexting. 1/100 have had images shared without consent. Society often blames the victim, but Dutch telco KPN believes in a #BetterInternet. To raise awareness of online shaming and its consequences among Gen Z, we delivered our campaign as entertainment. Collaborating with singer MEAU, experts and victims we created ‘A piece of me’, a song and music video that show how forwarding without consent can ruin someone's life. With millions of shares, a top 3 hit, 100s of schools showing it and now a law change to make this a sexual offense, ‘A Piece of Me’ is impacting society.