An American Love Story

Set to Neil Diamond’s “I am… I said,” our film tells a classic underdog tale. The Beetle — a small, funny-looking foreigner — arrives in America full of hope and intimidation, initially struggling to make it. Once it finds its people, everything changes. We flash forward through various eras of cars, the communities that embraced them, and moments in history and pop culture that turned this immigrant into an American icon. The story culminates in a full-circle moment, a baton pass from Beetle to Buzz that invites a new generation to shape Volkswagen in the electric era.