WWF Save What You See

As an NGO, the WWF needs donations. The problem: People hesitate to donate because they just don’t know what exactly happens with their money. To help them get over their doubts, WWF created ‘Save What You See’ – the first mobile banner that visualized the impact of every donation on the Amazonian rainforest. By clicking on the banner, users protected a piece of rainforest for free - in the exact size of their mobile screen. This made saving the rainforest totally transparent. And it motivated users to protect even more rainforest on the landing page - now with their own money.