JBL Quantum Guide Play

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JBL Quantum Guide Play

First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment.


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Details

Credits

  • Entrant Company
    • BLKJ Havas
  • Advertising Agency
    • BLKJ Havas
  • Design Agency
    • BLKJ Havas
  • Production Company
    • Bolha Comunicação
  • Client
    • HARMAN APAC