A Second of Happiness

When an order from McDonald’s arrives, the sound of the doorbell immediately creates a rush of emotions in people – something McDonald’s calls ‘happy chaos’. McDonald’s launched its exclusive delivery service with the help of its own employees, who were perfectly placed to capture the buzz that people feel when a McDelivery arrives. Cameras were installed in the delivery crew’s hats, creating the first campaign featuring real, spontaneous photos gathered by a delivery crew. The photos used in the campaign all have the necessary legal permissions and rights granted by the people who appear in them.