Nation Brand for the Kingdom of Bhutan

The Kingdom of Bhutan appointed MMBP as its national and international branding partner in 2022. The goal was to refresh the country’s identity to mark the post-Covid reopening of the kingdom and to look to the future of the country. The resulting new nation brand, Bhutan Believe, reflects Bhutan’s character and landscapes, history and ambitions, crafted both for its people and foreigners seeking a different travel experience. It is a visual and textual identity system with a rigorous strategic framework, facilitating communication in a dynamic world.