Furphy, What The Truck?!

Aussie beer brand Furphy shares its name with the word for an unlikely story that stretches the truth. To launch its new Crisp Lager and stand out in a saturated market, Furphy created a real-life tall tale of its own, by installing a 7.8 tonne beer truck wedged between two skyscrapers in Sydney’s CBD. Within hours, the truck had gone viral and gained serious traction in the media. With over 25 million impressions – the same as Australia’s population – Furphy Crisp Lager went from unknown to the country’s most talked about beer.