We Are All 11

At the 1972 Munich Olympics, 11 members of the Israeli Olympic delegation were killed in a terrorist attack. On the 50th remembrance day of the Munich Massacre, the Israel Olympic Committee wanted to commemorate the 11 victims and bring their stories back to life. Publicis Groupe organised a national media campaign that would reach as many Israelis as possible through traditional television mediums and social media, sending the message: 'We are all 11'.