Instacart Sans & Instacart Contrast

Wolff Olins partnered with Instacart to reimagine its brand and cement its position as a beloved, trusted partner. We created the Shop+Savor ethos - marrying a commitment to product innovation with the emotion, satisfaction and value the service adds to people’s lives. The streamlined carrot top doubles as an arrow, showing you can add anything to your cart, not just food. The new design system has helped transform the Instacart experience, allowing it to stretch, flex and play a bigger role in the lives of both internal teams and customers.