The Hornicultural Society

To help tackle the rapid rise in STIs among the over 65s, Relate launched limited edition condoms in the style of seed packets. Under the banner of The Hornicultural Society, Ogilvy briefed a world-class horticulture illustrator to help combine botanical drawings, in the style of something classy from the Royal Horticultural Society, with beautiful illustrations that on closer inspection are suggestive of sexual organs. The seed packets featured bespoke typography to give each one its own personality with cheeky characteristics built into the letters.