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The Walk

Award: Shortlist

Shortlist / Editing / Visual Effects / 2022

Award: Shortlist

Shortlist / Production Design / Film

AXE’s past advertising could be summed up as 'fleshy', often featuring scantily clad women painted as dimwitted fragrance fiends. Like a perturbed Bob Ross, The Walk broke this predictable pattern and composed something as complicated and layered as the modern love it depicts. The ad came as a blaring announcement that AXE is now primed to jump into the playground of modern attraction, spotlighting the way that love and lust can coexist on the same, broad spectrum. The Walk was ultimately the ad that AXE didn’t realise it needed 20 years ago.

Credits

Lead

Client

Country

Advertising Agency

Production Company

3D Animator

  • Kevin O'Shea

Actor

  • AdriàLerma Úbeda
  • AlejandroVertedor Álvarez
  • BárbaraGonzález Rada
  • ChienKuo MiuChiou
  • CintiaDiaz Ramirez
  • ElenaSerrano Marín
  • HeshamEssam Radwan
  • LiaLois Jimenez
  • SolomonYeboah PinamangKoranteng
  • TeresaDelOlmo Segura

Animator

  • Alejandra Anguita
  • Geoff Parsons
  • Maki Yoshikura
  • Yibi Hu
  • Peter Dodd

Daisy Ann Evans

  • Daisy Ann Evans

Art Director

  • Andrea Batlló

Assistant Editor

  • Leah Burton

Associate Design Director

  • Thiago Elias

Audio Producer

  • Ashleigh Henderson
  • Laura-Leigh Smith

Chief Creative Officer

  • Danny Robinson

Colourist

  • Luke Morrison

Compositing Artist

  • Marlon Thomas

Compositor

  • Marlon Thomas

Concept Designer

  • Adam Relf
  • Alex Twin
  • Krystian Garstkowian

Content Producer

  • Rachel Bensinger

Copywriter

  • Eleanor Fialk

Creative Director

  • Mik Manulik

Designer

  • Adam Relf
  • Alex Twin
  • Krystian Garstkowian

Director

  • Henry Scholfield

Director of Photography

  • Carlos Ritter

Editor

Engineer

  • Adam Smyth

Executive Content Producer

  • Pamela Mahan

Executive Creative Director

  • Ashley Marshall

Executive Producer

  • Barney Richards
  • Michelle Corney

Head of Production

  • Tasha Dean

Junior Art Director

  • Jesse Lane

Lead Animator

  • Maki Yoshikura
  • Peter Dodd

Mix & Sound Designer

  • Adam Smyth

Music Supervisor

  • Alex Menck

Musician

  • Jordan Dennis

Production Designer

  • Daphne Do

Production Manager

  • Nacho Piñar

Senior Art Director

  • Rahim Masunu

Senior Content Producer

  • Adrienne Daniel

Senior Copywriter

  • Dave Ashton

Senior Global Brand Manager

  • Marco Montanaro

Senior Integrated Producer

  • Stefanie Kaspari

Senior Producer

  • Matt Culmer

Stylist

  • Miguel Cervera
  • Nuria Durá

VFX Lead Artist

  • Alex Snookes
  • Dean Robinson

VFX Producer

  • Antonia Vlasto

VFX Supervisor

  • Ivan Lopez

Voice-Over Artist

  • Aryaan Arora
  • Denis Dmitriyev
  • Idzi Sanchez
  • Isaiah Seward
  • Ivan Camilo
  • Jamal Hadaway
  • Marios Gavrillis
  • Moti Margolin

Assistant Brand Manager

  • Christian Barron

Business Affairs Manager

  • Michelle Fink
  • Missy Walker

Chief Executive Officer

  • Kristen Cavallo

Chief Strategy Officer

  • Elizabeth Paul

Director of Business Affairs

  • Dusty Slowik

Global Brand Director

  • Caroline Gregory

Global Brand Manager

  • InêsLeitão Henriques
  • William Humphries

Global Business Director

  • Federico Duberti

Group Account Director

  • Gillian Merrill

Marketing Director

  • Adam Kipfer

Producer

  • Arlene Fernandez
  • Bianca Panos
  • Helen Randall
  • Javier Alejandro
  • Lola Ramirez
  • Margaret Chudy

Senior Account Manager

  • Kathryn Walker

Senior Project Manager

  • Katie Hanson

Strategic Planner

  • StuartGood Hayhurst

Strategic Planning Director

  • Taylor Wiegert

Vice President

  • MC Gasco-Buisson

Worldwide Managing Director

  • Britta Dougherty
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