A Medicine Company

Colonel Eli Lilly founded Eli Lilly and Company 146 years ago. Ever since then, the company has put the health of patients first. At a time in history where people were losing faith in health institutions, Lilly felt it was time to remind everyone what should matter most as makers of medicine. A Medicine Company introduced Lilly, and its belief in putting health above all, by taking an honest look at how health is treated in the US. Unlike traditional pharma advertising, the film confronted the realities of health and health inequalities in the US, and made clear that everyone deserves good health.