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Teenage Dream

Award: Yellow Pencil

Yellow Pencil / Casting / Street Casting / 2022

Award: Graphite Pencil

Graphite Pencil / Entertainment / Scripted Short Form

Award: Wood Pencil

Wood Pencil / Sound Design & Use of Music / Adapted Music

Award: Wood Pencil

Wood Pencil / Entertainment / Use of Talent & Influencers

Award: Shortlist

Shortlist / Film / Health & Wellbeing

To demonstrate how gun violence shatters the carefree innocence of youth, Sandy Hook Promise partnered with a brave team of 11 school shooting survivors to re-record Katy Perry’s famous ode to adolescence, Teenage Dream. Juxtaposed against the teenage survivors, the context of the original upbeat lyrics change and begin to eerily describe their traumatic experiences of gun violence.

What did the judges have to say?

"Smart use of the lyrics from the song, Teenage Dream, to tell a completely different story of the teenagers today. Very compelling and powerful."

Brian Ma, Executive Creative Director, TBWA\Media Arts Lab Shanghai

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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