Silver Cross
Award: Shortlist
Shortlist / Packaging Design / Materials / 2022
Silver Cross launched a new brand mission to act with the next generation in mind, from the design of its nursery products to the brand’s sustainability goals. The one outstanding issue it had to deal with was its brand packaging, which was out-of-step with the brand promise, so every aspect of the packaging was redesigned, from in-store to ecommerce, user interaction to recyclability. The new packaging design transformed the experience both in-store and at home, and is 100% recyclable.
