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Spice up your Valentine's Day

Award: Wood Pencil

Wood Pencil / Packaging Design / Limited Edition / 2022

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Press Campaigns

Award: Wood Pencil

Wood Pencil / Press & Outdoor / Poster Campaigns

Award: Wood Pencil

Wood Pencil / Illustration / Packaging

Award: Shortlist

Shortlist / Art Direction / Press

Award: Shortlist

Shortlist / E-Commerce / Social

Le Chocolat des Français is a brand known for its creative, illustrated packaging. For Valentine's Day 2022, the brand created chocolate using ginger, which is considered an aphrodisiac, making it ideal for couples who have fallen into a routine. The brief was simple: create packaging and a campaign that is colourful, fun and sexy, so five packs were created, each with naughty visuals showing five different scenes of bored couples. To avoid censorship issues, the visuals used everyday objects that serve as innuendos when read with the line ‘Spice up your Valentine's Day’.

  • Spice up your Valentine's Day
  • Spice up your Valentine's Day
  • Spice up your Valentine's Day
  • Spice up your Valentine's Day
  • Spice up your Valentine's Day

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