Chinese New Year - The Comeback
Graphite Pencil / Entertainment / Scripted Long Form / 2022
Wood Pencil / Film / TV/VOD Commercials Over 120 Seconds
Shortlist / Cinematography / Film
Shortlist / Direction / Film
Shortlist / Production Design / Film
To cement the iPhone's position as a movie-grade camera, Apple’s Shot on iPhone film for Chinese New Year placed movie-making at the heart of the story. The film follows a disheartened young man, his father and a rag-tag crew as they shoot an out-of-this-world movie to revive their village and make it internet famous. The film encouraged everyone to never stop believing in their dreams, even if that dream is as far away as Mars. Shot with the three native cameras of iPhone 13 Pro, the phone’s cinematic filmmaking possibilities shine in the multi-genre film, which spans Hollywood sci-fi, traditional Kung Fu action, and nostalgic, feel-good comedy.