Dove#StopTheBeautyTest
Award: Wood Pencil
Wood Pencil / Media / Use of Micro-Talent & Influencers / 2022
90% of women in India have arranged marriages, which often involves going through the 'beauty test'. They face harsh judgement, humiliation and rejection based on their looks, in turn diminishing their self-esteem and confidence. Stop The Beauty Test employed the voices of influential women whose stories provoked conversations around the issue and who rallied with Dove to encourage positive change.
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