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Samsung iTest

Award: Black Pencil

Black Pencil / Media / Mobile / 2022

Award: Yellow Pencil

Yellow Pencil / Experiential / Online Experiences

Award: Graphite Pencil

Graphite Pencil / Media / Direct

Award: Wood Pencil

Wood Pencil / Digital / Mobile

Award: Shortlist

Shortlist / Digital / User Participation

Award: Shortlist

Shortlist / Experiential / Use of Technology

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

iTest used the Apple iPhone to promote Samsung Galaxy products. iPhone users can visit a special website and trial the new Samsung – all while still using their iPhone.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Credits

Lead

Client

Country

Advertising Agency

Audio Engineer

  • Milon Williams

Chief Creative Officer

Content Lead

  • Trent Hall

Creative Director

Creative Technologist

Digital Designer

  • Elliot Oxborough

Editor

  • Dan Cummings

Executive Creative Director

Executive Digital Producer

  • Willie Falloon

Head of Design

  • Jason Vertongen

Head of Digital

  • Johannes Gertz

Head of Digital Design

  • Dean Pomfrett

Integrated Producer

  • Brett Macdonald

Interaction Designer

  • Ash Cook
  • Tom Reed

Interactive Designer

  • Ash Cook
  • Mike McMillian
  • Tom Reed

Interactive Producer

  • Brett Macdonald

Technical Lead

  • Simon Batton

Account Executive

  • Briar Barrett-Boyes

Business Director

  • Georgia Kerr
  • Holly Nicholson
  • Kelly Rosnell

Head of Corporate Communications

Head of Marketing

  • Minna Reinikkala

Managing Director

  • James Blair

Marketing Manager

  • John Alexander
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