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The Killer Pack

Award: White Pencil

White Pencil / Impact / Local Solution / 2022

Award: Wood Pencil

Wood Pencil / Direct / Health & Wellbeing

Award: Wood Pencil

Wood Pencil / Packaging Design / Materials

In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often use mosquito repellent coils to fight mosquitoes inside the home, but the real problem was outside: authorities found that garbage collection points were acting as breeding grounds for these diseases. So Maxx Flash, a mosquito repellent brand, introduced The Killer Pack. Its 100% biodegradable, innovative packaging was lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle.

  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack
  • The Killer Pack

What did the judges have to say?

"A killer idea! Smart and effective when the packaging itself serves an important function beyond the product itself. An impressive example of packaging with a second life which doesn’t require any special treatment – just throw away and it does the job in the landfill. Clever and purposeful."

Susanna Barrett, Creative Director & Co-Founder, The Studio

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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