Life, Scripted: A series of location-based out-of-home

Film festivals often feel inaccessible to the general public. To make people from all walks of life feel welcome, a contextual OOH campaign was created using short screenplays to narrate the everyday happenings in the city. The stars? Ordinary people. The scripts highlighted all kinds of settings, from bus shelters to childcare centres to the festival itself, surprising attendees with an interactive digital board that narrated the night in real-time. In the end, the audience was given the most important role in the festival, and it showed that every one of us has a story worth telling.