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Music Liberates Music Mixtape

Award: Graphite Pencil

Graphite Pencil / Digital / Use of Technology / 2022

Award: Graphite Pencil

Graphite Pencil / Radio & Audio / Innovation

Award: Shortlist

Shortlist / Digital / Use of Data

Teaming up with rising beatmakers, Bambii, Denise De'ion, and Perfxn, under the amplification of Grammy-winning artist Boi-1da, Bacardi launched a first-to-market NFT mixtape that replaces the traditional record label model with thousands of passionate fans, giving them a share of the song streaming royalties as the music gains popularity. By investing in this next generation of producers by buying an animated NFT and track, people could share in the artist's success and increase their streaming payouts via a smart contract on blockchain.

Credits

Lead

Client

Country

Advertising Agency

Associate Creative Director

Chief Creative Officer

Creative Director

Editorial

  • Sturdy.Co

Executive Creative Director

  • Alex Booker
  • Philip Sicklinger

Group Executive Producer

  • Jessica Cocarro

Head of Content

  • Andrew Osborne

Head of Digital

Head of Production

  • Alex Gianni

Music Producer

  • Julia Millison

Music Supervision

  • Good Ear Music

Production Company

  • Sturdy.Co

Account Director

  • Josh Goodman
  • Meghan Wood

Account Manager

  • Amelia Giebal
  • Griselda Sanchez

Brand Strategy Director

  • Raheal Aragawi

Director of Project Management

  • Mikaal Hurry

Group Strategy Director

  • Zach Kula

Managing Director

  • Steven Panariello

Producer

  • Tatiana Lanier
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