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Nike365

Award: Wood Pencil

Wood Pencil / Type Design / Display / 2022

Nike365 is Nike's first Chinese typographic identity.

An 8503 Character Chinese expression of the brand designed to standout through both ultra heavy weight and condensed typeset - 2 uncommon and difficult to implement features for the complex Chinese written language. These features are inspired by our English brand typeface, Futura Condensed ExtraBold and therefore now designed to pair together gracefully at scale, forever.

Since the 1980's this Futura weight has been an iconic pillar of the brand. In 2022 we aim to start that journey again for 1.5 Billion Chinese reading Athletes

  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China
  • Monotype - Nike China

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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