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Alexa's Body

Award: Graphite Pencil

Graphite Pencil / Film / TV/VOD Commercials 61 - 120 Seconds / 2021

Award: Shortlist

Shortlist / Writing for Advertising / Film

To show people just how sexy Amazon’s new model Alexa was, Lucky Generals gave her the only body that could possibly be better - that of recently voted sexiest man alive Michael B Jordan. The Super Bowl spot showed Michael doing everything we would expect from Alexa with his own beautiful twist. It became the game’s most viewed ad, hitting 77m views and claiming the number 3 spot on AdMeter.

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