Robinhood Brand Identity
Award: Yellow Pencil
Yellow Pencil / Branding / Brand Refresh / 2021
For those who lack the privilege of generational wealth, it can be hard to break into investing. Collins was invited to help define the brand strategy and its expression for Robinhood to forge this future. The insight? Make finance more engaging and understandable. Imaginative illustrations and information graphics aim to evoke and instruct. Visual metaphors translate ETFs, fractional shares, and even the American dream into relatable concepts, creating an educational ethos throughout the product ecosystem.
What did the judges have to say?
"Showing corporate can be brave and stand out."
Hsu-Ying Fullick, Executive Creative Director, Landor & Fitch
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