• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Robinhood Brand Identity

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Refresh / 2021

For those who lack the privilege of generational wealth, it can be hard to break into investing. Collins was invited to help define the brand strategy and its expression for Robinhood to forge this future. The insight? Make finance more engaging and understandable. Imaginative illustrations and information graphics aim to evoke and instruct. Visual metaphors translate ETFs, fractional shares, and even the American dream into relatable concepts, creating an educational ethos throughout the product ecosystem.

  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity
  • Robinhood Brand Identity

What did the judges have to say?

"Showing corporate can be brave and stand out."

Hsu-Ying Fullick, Executive Creative Director, Landor & Fitch

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again