KFC ' The World's Least Appropriate Slogan'

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KFC ' The World's Least Appropriate Slogan'

When Covid-19 hit, It’s Finger Lickin’ Good immediately went from being one of the world’s most famous slogans, to being the world’s least appropriate. So, what do you do when your most iconic asset - the one you’ve spent 64 years, and billions of dollars making famous - suddenly becomes a public health risk? You censor it. And launch a public information campaign to tell people that the thing KFC has been saying over and over again for the last three quarters of a century? You should probably ignore it. For now.


D&AD pencils

  • D&AD WOOD pencil

Details

Credits

  • Client
    • Amy Durini
    • Amy Durini
    • Annabel Fribence
    • Annabel Fribence
    • Catherine Tan-Gillespie
    • Hassane Yamak
    • Jack Hinchcliffe
    • Jack Hinchcliffe
    • John Baker
    • John Baker
    • Kate Wall
    • Kate Wall
    • Katherine Debicki
    • KFC
    • KFC Global
    • Mette Jensen
    • Mette Jensen
    • Suhayl Limbada
    • Suhayl Limbada
    • Tori Oman Carter
    • Tori Oman Carter
    • Trix van der Vleuten