KFC ' The World's Least Appropriate Slogan'
KFC ' The World's Least Appropriate Slogan'
When Covid-19 hit, It’s Finger Lickin’ Good immediately went from being one of the world’s most famous slogans, to being the world’s least appropriate. So, what do you do when your most iconic asset - the one you’ve spent 64 years, and billions of dollars making famous - suddenly becomes a public health risk? You censor it. And launch a public information campaign to tell people that the thing KFC has been saying over and over again for the last three quarters of a century? You should probably ignore it. For now.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Amy Durini
- Amy Durini
- Annabel Fribence
- Annabel Fribence
- Catherine Tan-Gillespie
- Hassane Yamak
- Jack Hinchcliffe
- Jack Hinchcliffe
- John Baker
- John Baker
- Kate Wall
- Kate Wall
- Katherine Debicki
- KFC
- KFC Global
- Mette Jensen
- Mette Jensen
- Suhayl Limbada
- Suhayl Limbada
- Tori Oman Carter
- Tori Oman Carter
- Trix van der Vleuten

