Brand Norway

The Norwegian Prime Minister set a mission to increase Norwegian exports – transitioning from an oil- and gas-based economy while accelerating the green shift. The project began with developing a digital platform to display sustainable innovations for increased export. Building on the theme of Pioneering Sustainability, a strategic foundation was created for a relevant and future-oriented solution to increase Norway’s global presence. To strengthen Norway’s position as a clear and effective nation brand, a dynamic concept including a new visual identity was developed.