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Bucket Bangers

Award: Wood Pencil

Wood Pencil / Entertainment / Integrated / 2020

Award: Shortlist

Shortlist / Press & Outdoor / Poster Advertising Campaigns

For decades, superstars from around the world have been quoting KFC in their songs. So SID LEE Paris launched Bucket Bangers, the first playlist that gathers the 46 best songs mentioning KFC on Spotify - accompanied by a large outdoor, street marketing digital campaign using the 46 punchlines as 46 advertising headlines. Then, when Kanye West and his wife went to a Parisian KFC to order chicken, SID LEE Paris created a tribute bucket with West’s lyrics. The day after, Kim Kardashian retweeted the image and generated billions of impressions on social and mainstream media, all for free.

  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers
  • Bucket Bangers

Credits

Client

Country

Account Executive

  • Yoann DEMINIAC

Activation Planner

  • Gaétan TISSOT

Art Director

  • Jessy KIKABOU

Chief Marketing Officer

  • Isabelle HERMAN

Copywriter

  • Julien SENS
  • Max HARRINGTON
  • - D'Angelo
  • . M.I.A
  • Drake -
  • JUL -
  • Kanye WEST
  • Kendrick LAMAR
  • Rick ROSS

Creative Director

  • Céline and Clément MORNET - LANDA

Executive Creative Director

  • Sylvain THIRACHE

Group Account Director

  • Héloïse MARCHAL

Head of Content Strategy

  • Guillaume SAEZ

Head of Marketing Strategy & Planning

  • Pierre CAILLEAU

Head of Production

  • Thomas LAGET

Head of Social Media

  • Alexandre PONTE

Managing Director

  • Cédric LOSDAT
  • Mehdi BENALI

President

  • Johan DELPUECH

Senior Account Manager

  • Camille CAUCAT

Senior Brand Manager

  • Géraldine NEVEU

Social Media Manager

  • Elise LASSIMOULIE

Strategist

  • Augustin PIETRINI

Strategy Managing Director

  • Bruno LEE

Advertising Agency

Copywriting

  • Beastie Boys
  • IAM
  • RUN DMC
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