• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Moldy Whopper

Award: Black Pencil

Black Pencil / PR / Integrated Campaign / 2020

Award: Yellow Pencil

Yellow Pencil / Art Direction / Art Direction for Outdoor Advertising

Award: Yellow Pencil

Yellow Pencil / PR / Multi-Market Campaign

Award: Yellow Pencil

Yellow Pencil / Press & Outdoor / Press Advertising Campaigns

Award: Yellow Pencil

Yellow Pencil / Press & Outdoor / Poster Advertising Campaigns

Award: Graphite Pencil

Graphite Pencil / Integrated / Earned Media/Large Business (over 500 employees)

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Press Advertising

Award: Graphite Pencil

Graphite Pencil / Film Advertising / Social Commercials over 30 seconds

Award: Graphite Pencil

Graphite Pencil / Media / Use of Film

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Film Advertising

The food industry, particularly fast food, is full of additives. But over the last three years Burger King has removed 8,500 tons of artificial preservatives globally. To send an important message, it launched The Moldy Whopper, showing its iconic Whopper molding for up to 35 days. Burger King broke the mold with something unpredictable: mold. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too.

  • Moldy Whopper
  • Moldy Whopper
  • Moldy Whopper
  • Moldy Whopper
  • Moldy Whopper
  • Moldy Whopper
  • Moldy Whopper

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again