Every day, two children in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance for survival. Young donors (18 - 30) are statistically the best candidates. The challenge, however, is that not enough young people are taking action. The typical tool for DNA tests is a simple stick or swab. That’s where BBDO Group Germany and KMSZ (Bone Marrow Donation Center) saw a new way to disrupt the category. Introducing Life Lolli: a heart-shaped lollipop that provides a tasty way to collect your DNA, and an irresistible opportunity for the selfie-generation to share their good deed with the world.
What did the judges have to say?
Genius. Such a simple execution which has proven to be incredibly effective.Stefan Knox, Founding Director, Bang Creations
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