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Life Lolli

Award: Yellow Pencil

Yellow Pencil / Product Design / Promotional / 2020

Award: Graphite Pencil

Graphite Pencil / Impact / Advertising/Not for Profits

Award: Wood Pencil

Wood Pencil / Direct / Direct Product & Service

Award: Shortlist

Shortlist / Integrated / Earned Media/Small Business (under 50 employees)

Every day, two children in Germany are diagnosed with blood cancer. Often a stem cell donation is their only chance for survival. Young donors (18 - 30) are statistically the best candidates. The challenge, however, is that not enough young people are taking action. The typical tool for DNA tests is a simple stick or swab. That’s where BBDO Group Germany and KMSZ (Bone Marrow Donation Center) saw a new way to disrupt the category. Introducing Life Lolli: a heart-shaped lollipop that provides a tasty way to collect your DNA, and an irresistible opportunity for the selfie-generation to share their good deed with the world.

What did the judges have to say?

Genius. Such a simple execution which has proven to be incredibly effective.

Stefan Knox, Founding Director, Bang Creations

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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