Expensify This

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Expensify This

Expensify is an expenses app that lets users simply snap a photo of their receipt to get reimbursed. To get people to try it, Expensify created the world’s first music video you can expense, with a big-spending rapper and Grammy winner. It features $500,000 worth of receipts for viewers to expense by snapping a photo using the Expensify app. The original track, EXPENSIFY TH!$, became the number one trending hip hop song on Vevo and YouTube, and resulted in a massive 1,400% increase in new users


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What did the judges have to say?

D&AD Jury

For me, it was a clear and well-deserved win. Expensify This was big, fun, well-crafted, innovative and a truly inspiring example of an integrated campaign. Plus it did a really good job to sell the product.

  • Susan Hosking

  • Executive Creative Director International

  • Mother