Expensify This

Expensify is an expenses app that lets users simply snap a photo of their receipt to get reimbursed. To get people to try it, Expensify created the world’s first music video you can expense, with a big-spending rapper and Grammy winner. It features $500,000 worth of receipts for viewers to expense by snapping a photo using the Expensify app. The original track, EXPENSIFY TH!$, became the number one trending hip hop song on Vevo and YouTube, and resulted in a massive 1,400% increase in new users