Fix the World

What do you do when the world seems more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers, then take credit for anything good that happens. Drawing on growing public sentiment, the integrated campaign aimed to Fix The World on a massive scale. Teasers identified modern problems, a Guinness Record-breaking Snickers was built, and a Super Bowl ad dropped a giant Snickers into the earth to fix it all. Then Snickers took credit for various good things in the world through traditional and non-traditional media.