• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Can't Touch This

Award: Wood Pencil

Wood Pencil / PR / Use of Digital & Social Media / 2020

Award: Shortlist

Shortlist / Sound Design & Use of Music / Existing Music

Cheetos was launching its biggest innovation in years: Cheetos Popcorn, which is popcorn covered in the brand’s iconic, cheesy, orange dust (now known as Cheetle). The problem: while it tastes great, not everyone sees this dust as a good thing. It’s messy and gets all over hands and everything else. But rather than dwelling on the negative, Cheetos decided to make this a strength of the product launch by turning cheesy, messy hands into a superpower. It introduced this concept through a campaign that gave MC Hammer’s iconic track U Cant Touch This new meaning on its 30th anniversary.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again