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Award: Yellow Pencil

Yellow Pencil / Animation / Stylised 2D/3D Animation / 2020

Hanko are used as official signatures in Japan. Due to their importance, many people buy ivory Hanko because it's perceived as the most luxurious material. However most Japanese people are unaware of the tragic truth behind ivory. Grey Tokyo created an animation made entirely of wood Hanko, to underscore the urgency of choosing sustainable materials.

What did the judges have to say?

For me, this piece stood out for its beautiful execution and craft as well as its compelling message. Its bold decision to use negative space unsparingly in order to highlight the message was all the more powerful. What I'm looking for when awarding the work is heart – heart in the idea, the story and most importantly the craft. It needs to shine through the execution and felt through the fingertips of everyone involved, and this piece had all of that.

Åsa Lucander, Director/Illustrator, Aardman Animations

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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