Together with David Attenborough, The Wildlife Trusts created a dystopian version of The Wind in the Willows, that highlighted animals’ loss of habitat. The animated trailer racked up a social reach of 17 million and charmed the press with 195 pieces of coverage, from BBC Radio 4 to The Mirror and ITV news. It was screened at over 500 cinemas with film posters running through the country from London to Glasgow.
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