In a competitive market, our client wanted to create an efficient business service to crush finance admin. We called it ANNA: ‘Absolutely No Nonsense Admin’.
ANNA is a digital assistant that can send invoices and chase payments. It is an app, card and business account.
We asked 'What does a friendly A.I assistant look like? We added warmth and charm, the opposite of the usual standards in Fintech. Taking inspiration from doodles that a human assistant might create, we asked illustrator Alice Bowsher to be ANNAs ‘handwriting’ across the brand. Post-launch ANNA has over 3500 customers.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.