• Loading…

Hemoji

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2019

Santa Casa is the largest philanthropic hospital in Latin America. However, it suffers from a chronic shortage of blood. Only few Brazilians are regular voluntary blood donors. Hemoji has been changing this scenario. Now, to identify yourself as a donor, simply add an existing emoji, with the plus or minus character, to your name on social media. This way, you become a reachable donor every time Santa Casa searches for your blood type on the platforms. With 0 budget, we had 100+ million impacts on social media, reaching 30,000 potential new blood donors – 10x Santa Casa’s monthly demand.

  • Hemoji

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again