Hemoji
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Digital / 2019
Santa Casa is the largest philanthropic hospital in Latin America. However, it suffers from a chronic shortage of blood. Only few Brazilians are regular voluntary blood donors. Hemoji has been changing this scenario. Now, to identify yourself as a donor, simply add an existing emoji, with the plus or minus character, to your name on social media. This way, you become a reachable donor every time Santa Casa searches for your blood type on the platforms. With 0 budget, we had 100+ million impacts on social media, reaching 30,000 potential new blood donors – 10x Santa Casa’s monthly demand.
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