Shutterstock needed a way to change the creative community’s perception of stock footage. When the Netflix documentary reignited the conversation surrounding Fyre Festival’s outrageously expensive promo video, we saw an opportunity to do just that. In just one day, we recreated the infamous promo video with just over $2000 worth of Shutterstock footage, right down to the yachts and island pigs. Our newsjacking effort caught fire, resulting in over 2 million views in the first week, plus over 100 pieces of global media coverage. Best of all? Nobody went to jail.
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