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Old Spice - The Endless Ad

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Video & Viral Films / 2019

To promote the new Old Spice Durascent technology that can make you smell great forever, we created an ad inside an ad inside an ad inside an ad inside an ad inside an ad that became the first endless ad ever made. For real: it even got into the Guinness World Records. To make this possible, we created thousands of clips that are randomly displayed for all eternity at our dedicated website. Through basic combinatorial analysis, we made sure the video would never repeat itself. Even if you watch for one thousand years. Check it out at: www.ocomercialinfinito.com.br

  • Old Spice - The Endless Ad

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