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Award: Yellow Pencil

Yellow Pencil / Digital Design / Service Design / 2019

Data show that there is one Filipino maid for every four Hong Kong households. In Hong Kong, those traditional transaction payments like Octopus, bank cards, Apple Pay has already occupied the market. For this reason, we decided to 1. Targeted Filipino maids group with hands on coaching and won reputation. 2. After reputation develops, more WeChat Pay users were obtained in Hong Kong. 3. Positioned on Mother's Day, brand stories focusing on "WeChat Pay Practices Inclusive Finance” widely spread on WAP, APP, and PC. Finally, we received positive public awareness.

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