Krone (Crown) Beer
Award: Wood Pencil
Wood Pencil / Packaging Design / Consumer Packaging Design / 2018
The minimalist design of this new beer brand reflects the few and natural ingredients, with a horizontal 'E' representing the word 'Crown'. Both the name and gold colour hint at beer tradition, while the frosted glass looks cold even on the shelf. All graphics are silkscreened directly onto the bottles and real gold is used.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.