Butterfly Twists

Butterfly Twists makes shoes made to move. It just needed to apply the same approach to its branding. So using its key motto 'Never Stick, Twist', it reimagined the shoebox. Using a single piece of card, a 3D experience was created, bringing the butterfly to life, with a tactile, tessellating form. The box was also practical too, using 30% less card and flatpackable.