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LoneWolf

Award: Wood Pencil

Wood Pencil / Packaging Design / Consumer Packaging Design / 2018

LoneWolf is the spirits arm of maverick brewers BrewDog. Its aim is to reflect product purity by emphasising spirit over brand. The bespoke embossed bottle design features a removable type label for an ultra-minimal feel. The brand name and distilled wolf's head identity help position the brand as an outside in the spirits world, while stripped-back packaging ignores conventions by putting vodka, gin and whisky in the same bottles.

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