The team behind the launch of FIFA 18 wanted to prove the virtual game could influence the real version. So a new skill move, 'El Tornado' was hidden in the game. A film announced it, with millions hunting for the secret combo. In-game trick uploads, real life attempts and spin-offs into music, apparel and other brands ensued.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.