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Scary Clown Night
Award: Graphite Pencil
Graphite Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018
Always eager to land one on its arch-rival, Burger King's Halloween campaign hits it where it hurts. By cleverly subverting McDonald's iconic clown, the brand was able to generate substantial online, media, and consumer buzz.
Credits
Advertising Agency
Production Company
- only925
Art Director
- Pedro Sattin
Chief Creative Officer
- Chacho Puebla
Copywriter
- Tom Elliston
- Álvaro Palma
- Jose Sancho
Creative Director
- Fred Bosch
- Fabio Brígido
- Tomás Ostiglia
Executive Creative Director
- Pancho Cassis
Photographer
- Ale Burset
Retoucher
- Diego Speroni
Account Director
- Carlos Solchaga
Account Manager
- Laura Gerpe
- Beatriz Sanz
Agency Producer
- César Baciero
- Diego Baltazar
- Florencia Caputo
Communication Planner
- Daniel Packness
Community Manager
- Álex Sánchez
Global Marketing Officer
- Fernando Machado
Head of PR
- Sarah Okrent
Strategic Planner
- Marcelle Santos
Client
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